Zachary Massey, Ph.D., is an Assistant Professor in the Department of Health Promotion Sciences, Hudson College of Public Health, and faculty at the TSET Health Promotion Research Center at the University of Oklahoma Health Sciences Center and Stephenson Cancer Center.
Dr. Massey’s research explores how communication science can improve public health. This research focuses on three areas: 1) Developing and testing warning messages to promote health behaviors; 2) researching social influences to understand how social context impacts individual behavior; and 3) conducting media intervention research designed to improve decision-making. The long-term goal of this program is to develop population-level interventions to prevent chronic disease and promote public health and wellness.
Dr. Massey is a team scientist who seeks to bi-directionally translate research findings between population and mechanistic levels. He uses quantitative and qualitative methods, and his program provides a collaborative environment for students to learn about public health communication, regulatory science, and addiction science across domains and methods. He directs the Science Communication and Health Lab at the University of Oklahoma and is the principal investigator on a K01 award from the National Institute on Drug Abuse.
Education:
Graduate Education
Ph.D. - University of Oklahoma, Department of Communication
Post-graduate Training
Postdoctoral Fellowship - Georgia State University, School of Public Health
Funding:
Project: K01 DA057395-01A1 (PI: Zachary Massey)
Title: Developing and testing warning labels for retail cannabis products.
Support: National Institute on Drug Abuse
Dates: 9/1/2023 – 8/31/2028
Total costs: $813,548 (total)
Select Publications:
- Massey, Z. B., Li, Y., Zhang, T., & Duong, H. T. (2024). Exploring the effects of cannabis health warnings on protective health intentions among US adults in legal recreational states. International Journal of Drug Policy, 128, 104450. https://doi.org/10.1016/j.drugpo.2024.104450
- Massey, Z. B., Hammond, D., & Froeliger, B. (2023). A systematic review of cannabis health warning research. Preventive Medicine Reports, 37, 102573. https://doi.org/10.1016/j.pmedr.2023.102573
- Popova, L., Massey, Z. B., & Giordano, N. A. (2024). Warning labels as a public health intervention: Effects and challenges for tobacco, cannabis, and opioid medications. Annual Review of Public Health. https://doi.org/10.1146/annurev-publhealth-060922-042254
- Massey, Z. B. & Cionea, I. A. (2023). A new scale for measuring identity insecurity. Communication Methods and Measures, 17(1), 40-58. http://dx.doi.org/10.1080/19312458.2022.2144631
- Massey, Z. B., Duong, H. T., Churchill, V., & Popova, L. (2022). Examining smokers’ reactions to smoking and COVID-19 risk messages: An experimental study. International Journal of Drug Policy, 102, 103607. https://doi.org/10.1016/j.drugpo.2022.103607
- Massey, Z. B., Fairman, R. T., Churchill, V., Ashley, D. L., & Popova, L. (2021). “It’s cool, modifying and all, but I don’t want anything blowing up on me:” A focus group study of motivations to modify electronic nicotine delivery systems (ENDS). International Journal of Environmental Research and Public Health, 18, 11735. https://www.mdpi.com/1660-4601/18/22/11735
Past works can be found at the following sites: